House of Fraser
Award-winning social, editorial and video content for Beauty, Home and Christmas, across luxury print store magazines, paid social campaigns, and website editorial.
Take Beauty Seriously
The Autumn/Winter Beauty campaign saw a shift to reflected the high spending habits of 40+ luxury skincare buyers. With photography and video from Felicity Ingram and makeup by Gina Kane, we created the print, digital and social campaign ‘Serious Beauty’. Serious because beauty shouldn’t be frivolous, serious because women want to be taken seriously what ever their choices.
Winning Content
Featured in Facebook 'Best in Class' Canvas creative for a fashion brand
+42% LFL sales (+23% attributed to Facebook conversion funnel)
