Strategy.
Brand bibles, messaging across channels & TOV guides
Commercially driven content calendars
Newsletters / CRM strategy
Editorial governance
Organisational frameworks
Who is the audience, what channels are they on, how do they like to be spoken to? From brand bibles, tone of voice guides, content calendars, campaign tentpole moments, &Rand will provide you with the strategic thinking and toolkits you need to refresh or kickstart your content communications.
Stories.
Passion points & customer mindset
Content series for organic & paid
Creative & product copy
Team structure & hiring
Got something to say but not sure how to say it? We will unearth the stories behind your sales across dot com, social channels, CRM, print and more. Using analytics and highly-skilled subject matter experts, we bring your products closer to the heartland of your customer.
Skills.
SEO content strategy
UI & UX
Social media
Print magazines & mailers
Newsletters & CRM
We believe that great content should never sit in the corner. Ensure that your budgets stretch further with content that resonates for longer. Between Google, our phones and that good old post box, content has the power to drive loyalty, awareness and reach.
